“Are You Ready To Use BAR-Codes YET?”
Report: Mobile campaigns spur an 800% increase in bar-code trafficBar-code-scanning traffic increased 800% in the first three months of 2011 compared with the same period last year, led by deal-seeking iPhone users and an increasing number of Android-device owners, according to figures from Scanbuy. Two retail campaigns that incorporated bar codes ranked among the top five in terms of traffic, the report said.
Will You Be Ready For the New Digital Consumer Shopping Trends?”
Burberry launches its digital makeover in China Burberry Group is striving to shake off its image as a stiff fashion label for the older set by giving its stores a makeover featuring the latest in digital technology. The U.K. company is outfitting its outlets in China with touchscreens and iPads. Angela Ahrendts, chief executive officer at Burberry, said the company will eventually expand its digital retail model to other markets. "China is home to the majority of the world's most digitally powered consumers," Ahrendts said. "We want to connect with them in stores the same way we do elsewhere, giving consumers ...
Smart Phones Dominate the World!
Mobile Internet scores rapid gains in Latin America The mobile Internet has grown rapidly over the past year in Latin America, as Mexico leads the way with 42% of traffic in the region and BlackBerry accounts for 32% of smartphone handsets, followed by Nokia and Apple. In all, according to the Hunt Mobile Ads study, mobile Internet traffic was up 156% in the first quarter from the year earlier period
“Things Restaurants Should Know Before Going Going Mobile”
Basic mobile-friendly website should precede and building of an app A mobile-optimized website should be the first priority and only then should they invest in developing an application. A website for restaurants going mobile, has to offer the basics including: An about section Directions -Maps A reservations option Then, you are ready to engage in your new mass mobile marketing campaigns. We strongly suggest that you get in contact with your local Mobile Marketing expert.
Marketers that use Facebook ads to reach fans can save 44% on the cost of getting people to register for services, 33% to attract event sign ups and 15% on product sales, Inside Facebook has found, based on data from social ad shop TBG. The results show the potential benefits of boosting the number of Facebook fans for a company — and the ROI of social media, according to this article.
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Jun 11
10
Radio Is Now Interactive
Internet Radio is now an interactive medium, engaging millions of consumers online and via mobile devices. EMarketer estimates nearly 80 million U.S. Internet users, or 37.5% of Internet users ages 12 and up, will tune in to Internet radio stations weekly in 2011. This includes online streaming of terrestrial broadcasts and online-only radio stations or podcasts. “For marketers, the rise of Pandora and the expansion of terrestrial audiences into online channels is good news,” said Lisa E. Phillips, eMarketer senior analyst. “But it may take some time before these new services and technologies have enough scale to warrant attention.” (more)
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Jun 11
6
Top Mobile Website Destinations
The top mobile website destinations are fairly similar to the leading online destinations, according to a Nielsen survey, with Google Search leading the list. In second place was Facebook, then Gmail, Yahoo! Mail and the Weather Channel. The lesson to be drawn is that mobile is “all about my weather, my news, my social community, with a strong focus on providing quality consumers instant access to enhance their day,” said Pete Chelala, Weather Channel mobile specialist. (more)
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Younger people are much more enthusiastic about the prospect of being able to make purchases through their mobile devices than are older consumers, according to a MasterCard survey. Nearly two-thirds of those 18 to 34 said they would feel comfortable making such payments, while just over one-third of those over 35 expressed similar acceptance. But 62% of all respondents said they would have to be sure their personal information was safeguarded in such transactions. (read more)
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San Francisco, Calif. – Drivers in San Francisco no longer have to waste time desperately searching for a parking space now that an application has been created for the iPhone that displays information regarding areas with available spaces.
The system uses 7,000 wireless sensors in… (read more)
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May 11
11
Apps catch on with “Mobile Moms”
Mothers with smartphones spend more time on mobile surfing than they do PCs, according to a recent report. These moms also enjoy social networking and using mobile applications on subjects like health, shopping and diet. Almost half of moms have responded to a mobile ad, the report found. (read more)
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AT&T is hoping new revenue from its debut of its own social-coupon service will help offset continuing declines in yellow-pages ads, which in 2010 fell 16.7%. The telecom giant also has signed HP, JetBlue and other marketers to a new text message-based mobile coupon service in conjunction with Placecast that debuted in March. With 95.5 million wireless subscribers and a $2 billion-plus ad budget, AT&T appears to have the scale to compete with category leaders Groupon and LivingSocial.
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Real Estate agents are using applications and QR codes and taking advantage of their clients’ attachment to their mobile devices to stay in the game with online services in a tough market. “The Real Estate agent’s competitor isn’t necessarily the agency across the street anymore,” says Grant Gould, whose SpecialMyth software operates on Real Estate agent’s websites. “The competitor is the portals, like TradeMe.”
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Local Sales Consultants
Are you looking for a challenge? Do you want to be independent and not tied down to an office? Are you target driven? If you have answered yes to all of the above questions, then READ ON……..
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Mobile searchers are sometimes not so mobile, with 81% of respondents in a survey saying they used their devices for searches in the evening at home. The Performics 2011 Mobile Search Insights Study, polling mobile owners who used their devices at least once a week, also found large majorities saying that mobile searches made their lives easier and that they performed searches more than once a day.
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